Broadcast Newsletters
Broadcast newsletters involve blasting out an HTML email to an database of recipients, with the email containing a specific offer or a number of related opportunities. This approach is a highly effective way to generate an immediate spike in sales leads for the properties concerned.
Most of the portals operated by Lead Galaxy have been around for a long time and have built up sizeable databases of customers looking to buy holiday homes or overseas investment property. In addition, Lead Galaxy works with a small selection of 3rd party list owners to offer opportunities on behalf of customers who have a bigger budget and appetite for leads.
As a result, Lead Galaxy can deliver high impact short term email launches, or longer campaigns that are sustained over a period of time, by cycling through the various different lists that are available. Regular advertisers can maintain a high level of exposure by varying the properties included, or refreshing the HTML creative and then working through the lists again.
HTML emails normally point customers back to a property listing on the appropriate site, but for an additional fee a dedicated landing page can be created, which is an effective way of focusing the customer on the offer and gently pushing them towards the enquiry form.
Lead Galaxy also maintains a sizeable industry database, containing tens of thousands of agents, developers and financial advisers.
Customer Targeting
Emailing a huge database can be the best way to make sure you reach all possible potential customers. However, it can also be a little bit inefficient, as there is no guarantee that the recipients will be interested in the kind of opportunity you are promoting.
Lead Galaxy has built a customer targeting system that works across all the different email lists under management and treats them as though they were one giant list.
The system allows advertisers to select and target specific customer groups based on the type of property those customers have previously enquired about. The master database can be segmented according to property type, country, price range, location of customer and recency of the enquiry, allowing much smaller lists to be created.
Email campaigns are sent on a price-per-record basis, making them both an efficient and a cost effective way to reach a specific audience.
List Management
Across all the lists under management, Lead Galaxy sends out many millions of emails every single month. This has led to a huge build up of expertise in ensuring that emails are delivered to the inbox of recipients and not marked as spam or junk.
Reverse DNS, Domain Keys, Feedback Loops, white lists, throttling and Sender ID – these are just a few of the complex set of protocols and authentications that need to be mastered.
Lead Galaxy also owns and operates its own mailing systems (mail creation platform, broadcast server and mail transfer application), allowing us full control over a wide range of critical settings.
As well as running its own internal campaigns, Lead Galaxy also provides list management and email broadcast services to a range of 3rd party companies within the overseas property sector and can offer competitive rates for an extremely reliable level of service.
Email Monetisation
Lead Galaxy runs email campaigns for a large number of overseas property advertisers, many of whom are keen to reach the largest possible audience with their real estate offers.
As such, Lead Galaxy is always looking for email list owners who want to send out property offers to their customers, in return for a share of the revenue that this activity generates.
List owners can either choose to send out the HTML campaigns themselves, or pass the broadcast and list management responsibility to Lead Galaxy.
Due to the variety of customers that Lead Galaxy works with, this kind of collaboration can generate significant revenue for partners, with minimal effort.
