10 years ago the way to sell your property, be it a house in Milton Keynes or a villa in Spain, was by placing an advert in the newspaper.
Ad sales teams would rub their hands with glee as property companies spent millions on huge colour display ads running every day of the week in the national press. AB Property Marketing‘s MD, Charlotte Ashton, knows first-hand as this is where she started her career, but things have changed.
Exacerbated by the recession, companies have for a while now struggled to justify the ROI of their printed marketing especially in the fickle world of property. Should you really be spending all that money on print advertising when online marketing offers so much?
Well, something could change all of that and this something is called Augmented Reality (AR).
AR is the ability to make part of the real world, “Augmented” or put in simpler terms, imagine having the ability to have a property video shown directly from your print adverts or a 3D model of your development pop out of the floor.
This might sound like Tomorrow’s World but it is in fact already here today and all your clients need is a tablet or smartphone and suddenly printed media takes on a whole new dimension.
A colleague of AB Property Marketing who has years of experience in the property industry and now is Founder of The Digital Marketing Bureau, James Dearsley is helping clients fathom out how to get involved in AR.
A pioneer of AR within the property world, James can:
- Embed Videos into printed media (adverts, billboards, business cards etc)
- Embed Calls to Action into printed media (including Call, SMS and e-mail options)
- Build 3D models of developments with interactive walk throughs; putting the client in control of selecting the colour of the walls and which sofa to purchase.
The glory of this technology is that it can be applied to a range of sectors and printed materials and is exceedingly cost effective.
Charlotte Ashton comments, “The property world is notoriously slow at cottoning on to the latest technological advances. It took years to move away from print to online marketing, from signboards to QR codes but the world is changing and fast! Property buyers are tech savvy consumers and with AR poised to become an everyday feature of our lives, it is essential that property companies embrace this incredible technology and use it to their own advantage.”
For more information about AR and how you can spice up your printed ads in 2013, contact Charlotte at AB Property Marketing on 00 44 845 054 7524 or email firstname.lastname@example.org.