Online video content is quickly becoming a valuable asset to property companies. Quick and easy to digest, online video is a great way to engage with potential buyers and bring to life people, products and places and with Experian Hitwise reporting that visits to online video websites in the UK have increased by 36% year on year, it’s no wonder video has become a key element for today’s property marketing professionals.
Just to highlight how important video has become, YouTube recently reported that it now receives around 3 billion views per day while a report from comscore.com shows that there has been a 66% increase in the last year of end-consumers viewing video content on mobile platforms across the UK, Germany, France, Italy and Spain.
Charlotte Ashton, Managing Director of leading property PR agency AB Property Marketing comments,
“Online video content is being used more and more these days by PR professionals for the distribution of news. We have been actively encouraging our property clients to invest in online video whether that’s providing expert commentary or video tours of stunning homes.
Our client Taylor Wimpey EspaÃ±a for example has embraced this concept, producing bespoke video content for each of its properties. When we conduct video news releases we notice a real spark in the number of “click throughs” from journalists. Video simply generates more interest.”
Overseas property portal, TheMoveChannel.com recently introduced online video content to its site and has seen impressive results. Director, Dan Johnson explains:
“The impact a video can have upon the marketing of a property is huge. TheMoveChannel.com introduced videos to its property listings and we were surprised to see the difference so quickly. Each video added to a property listing has now been watched by over half of the visitors to that page – buyers clearly enjoy the chance to take a closer look at their dream place in the sun.
“Because it generates their videos automatically without any extra hassle and is compatible with all internet browsers, agents and private sellers are equally keen to take advantage of the service. Only this week we added another 17,000 videos to the site!”
For more information on the importance of online video content, please contact AB Property on 0845 054 7542 or at www.abpropertymarketing.co.uk.