So, you’re advertising your property with Lead Galaxy and have an active property listing. Your property photos are good, you have written an effective listing description and you are taking advantage of our video service. The enquiries will be rolling in any minute.
But what do you with them once they arrive? Lead Galaxy offers seven simple tips on how to handle a real estate sales lead.
Check your details…
This is a crucial first step: without the correct contact details in the system, you’ll never receive a lead at all. The easiest way to check? Send yourself a lead. Fill in the form and send a test enquiry – that way you know your information is correct and also what to expect when the emails start to arrive.
… and your emails
Your contact information may be correct, but are you contactable? Thanks to smart phones and tablets, you can now check your emails as regularly as possible – investors will appreciate a quick response, even if it is just to acknowledge their enquiry until you have the time to reply properly. Most important of all, if you are away on holiday, ask someone else to answer your emails for you.
Don’t let the lead get cold
This follows on from checking your emails: sales leads are great, but only if they’re kept warm. That way you are far more likely to be able to convert it into a sale – especially if you are competing with other agents in the same area of the market.
Always follow up
Contacting a lead once? Well done. Contacting a lead twice? That’s more like it. Don’t be afraid to follow up your original response to a lead, either by email or by phone. Establish a relationship so you can find out how to meet their needs.
Lead generation is about bringing the buyers to you, but you don’t have to let them ask all the questions. Find out what they’re after: Do they need your home to be furnished or unfurnished? Do they need to move in as soon as possible? This opportunity may not be suitable for them, but some of your future properties might be. Keep their information to hand just in case.
Report any dead leads
There’s always a chance that you have a dead lead: maybe the email address doesn’t work or the phone number is incorrect. Check each several times, but if you have a dead lead, make sure you report it to us. If one of the contact details are incorrect, we will give you a 50% refund. If both are incorrect, you can get all your money back.
Watch out for scams
Dead leads are one thing, scams are another altogether. If an enquiry comes through saying your lead can only invest in a property if you lend them cash for some complicated reason, don’t do it. It sounds simple, but property scammers are out there in all shapes and sizes. Always be vigilant.
Get them to see your property
If your lead is definitely interested in investing in your property (and it’s not off-plan), get them out there to see it.
How do you arrange a successful viewing of a property? That’s for next time…
For more information on real estate lead generation and advertising your property online, get in touch with Lead Galaxy: www.leadgalaxy.com