Blog: LeadGalaxy.com

BuyProperty4Less helps investors do just that

Posted on May, 22, 2013 by dj@themovechannel.com - 0 Comments

BuyProperty4Less is an investment portal that helps buyers to do just that.

The newly launched specialist site, part of the Lead Galaxy network of real estate portals, is tailored to meet growing demand for investments in bricks and mortar at a time of economic uncertainty.

As budgets are tightened during the recession, there are a more ways than ever to buy property for less and BuyProperty4Less makes it easy to choose between them all.

The portal’s intuitive layout breaks down properties into simple investment classes, including buy to let property, land investments, below market value property and repossessed homes. With leaseback a popular form of investment in France, BuyProperty4Less also includes dedicated French leaseback listings and fractional ownership opportunities for the growing fractional audience in other Eurozone destinations.

For buyers looking for a more specific type of investment, BuyProperty4Less also offers a unique sourcing facility – a service that lets them state exactly what they are looking for, including how much, where and even when they want to purchase. BuyProperty4Less then searches for their ideal investment so they don’t have to.

With almost 4,000 investment properties in over 40 countries, BuyProperty4Less is an investment portal designed to move the portal out of the way so buyers can do what matters: pick the investment that is right for them.

Lead Galaxy Director Dan Johnson comments: “In a time of global economic uncertainty, demand for investment properties is climbing as investors rely on bricks and mortar for profit. Investors are keen to generate the highest returns at the lowest cost possible: BuyProperty4Less’ simple interface, expert advice and comprehensive range of investment opportunities let them do just that.”

For more information, visit www.buyproperty4less.com

Notes to Editors

BuyProperty4Less is part of the Lead Galaxy network of international property portals.

The website address is http://www.buyproperty4less.com

The office address is 24 Jack’s Place, Shoreditch, London, E1 6NN

For more information, contact Dan Johnson 02079527650.

Relaunched TheMoveChannel.com puts people at the centre of property news

Posted on April, 15, 2013 by Ivan Radford - 0 Comments

TheMoveChannel.com has launched an updated news service to put people at the centre of its property coverage.

The overseas property portal, powered by lead generation network Lead Galaxy, is one of the leading news hubs for the overseas real estate industry, covering the latest market statistics, investment trends, project launches and news stories as and when they break.

The new interface, which went public today, puts engagement at the heart of its content, making it easier than ever for readers to access the news that interests them – and share their passion for property via social media.

Breaking news is clearly divided into categories, ranging from Property Investment and Global Living to Mortgage Desk and Weird World, to make it quicker to find the most important stories. A dedicated property launches channel highlights the latest For Sale By Owner listings to hit the market. Regularly refreshed polls allow TheMoveChannel.com users to vote on topical issues, and commenting directly through Facebook lets readers seamlessly blend their personal life and professional interests -or just tell all their friends about the latest Celebrity Homes gossip.

TheMoveChannel.com Editor Ivan Radford comments: “I’ve been dying to give TheMoveChannel.com news page a fresh lick of paint for ages, so it’s great to start Spring with a platform to match the scope of our editorial coverage. Whether you need the lowdown on buyer activity in Germany or just want to laugh at houses that look like cakes, we’ve got it covered. That range of topics, from the serious to the silly, sets us apart from all the other property portals out there. And now we have a platform to match it.

“With a renewed focus on interaction with our audience and clearly-defined topics (including dedicated currency and mortgage desks), this all-new news service makes sure our readers are front and centre of what we publish – and gives them the chance to get in touch with news stories of their own. As we continue to develop our news site and expand our editorial coverage, we hope TheMoveChannel.com will provide the eye-catching, easy-to-read news service that both house hunters and industry professionals deserve.”

TheMoveChannel.com is part of Lead Galaxy’s network of overseas real estate portals. For more information, contact Dan Johnson on 02079527650.

Lead Galaxy adds new luxury property portal to meet demand

Posted on March, 12, 2013 by Ivan Radford - 0 Comments

Lead Galaxy has added new luxury property portal Finest Global to its network in response to growing demand from buyers.

Analysing data from Lead Galaxy‘s network of portals, including TheMoveChannel.com, we found that enquiries for prestige property increased by 65 per cent in January 2013 compared to December 2012 as wealthy buyers’ appetites continues to weather the face of recession.

That trend is going to continue this year, predicts Finest Global. Indeed, luxury property enquiries on the Lead Galaxy network accounted for 12.2pc of all activity in the first two months of 2013 – already higher than the share recorded in the final three months of 2012.

Lead Galaxy Director Dan Johnson comments: “Lead Galaxy is delighted to add Finest Global to our network of portals. Even during times of recession, luxury real estate retains its appeal for buyers. With interest in prime property already accounting for a consistent share of traffic across our sites, the newly-launched Finest Global is a streamlined portal specifically tailored to meet that demand.

“Since the global financial crisis, wealthy investors have changed their priorities: size and price are no longer the concern, but quality and location. If a luxury property can offer the buyer the prestige lifestyle they desire, they are prepared to purchase regardless of the wider economic climate. Finest Global therefore offers only the best properties on the market in the most exclusive locations.

“With Lead Galaxy’s experience and worldwide network of agents and developers, Finest Global adds an elite space where investors can view only the properties they want, enhancing their buying experience and creating a more targeted real estate lead generation service for our partners.”

For more information on luxury real estate, visit http://www.finestglobal.com/ or contact us on 0207 952 7652.

Note to Editors

Finest Global is operated by lead generation company Lead Galaxy, the largest online network of overseas property portals. Lead Galaxy’s portals received a total of over 7 million visitors from 221 countries in the last 12 months.

The website address is http://www.finestglobal.com/ and the office address is 24 Jack’s Place, Shoreditch, London, E1 6NN.

Lead Galaxy acquires Nubricks.com

Posted on February, 25, 2013 by Ivan Radford - 0 Comments

 

Lead Galaxy has today added Nubricks.com to the roster of international real estate and investment portals that it owns outright, acquiring the business for an undisclosed sum.

The Nubricks site has been under the operational management of Lead Galaxy for a number of years, with the business purchasing 100% of the equity ahead of a planned redevelopment and re-launch later this year.

Director Dan Johnson commented: “As an early-stage dotcom business, the business has a strong domain history, memorable brand and a good base of inbound links to provide a platform for a renewed focus on SEO.

“We’re pleased to be in a position to take Nubricks forward and are looking forward to re-launching the business as a destination site for international new home sales. There is still a lot of interest in completed or off plan developments, particularly in urban and resort destinations around the world. The new site will add a new dimension to our portfolio of brands and help enhance our offering for developers.”

Lead Galaxy names Sunday the day of investing

Posted on February, 19, 2013 by Ivan Radford - 0 Comments

Photo: Fabienne D

And on the seventh day… God viewed a 2-bed apartment in Spain?

Forget the day of rest: Sunday is the day to invest, according to new research from Lead Galaxy.

The real estate lead generation company, which operates portals including TheMoveChannel.com and Global Property Guide, found buyers are increasingly choosing to search for property on Sundays, with traffic to its network of sites repeatedly peaking on the seventh day of the week.

Visitors to TheMoveChannel.com rose by 24 per cent overall in January 2013 compared to 2012, Lead Galaxy announced this week, but Sunday’s traffic has soared by comparison, with figures up by almost double that (an average of 47 per cent) year-on-year. Traffic for the rest of the week, excluding Sunday, grew by an annual average of 36 per cent per day.

The trend peaked on Sunday 27th January, when visits leapt by 60 per cent compared to the corresponding Sunday in 2012, signalling what could be a significant shift in buyer trends.

Lead Galaxy Director Dan Johnson comments: “Last year, Mondays and Wednesdays were consistently the most popular day for buyers on TheMoveChannel.com but that behaviour has now changed. With US property firmly on the rebound and the Eurozone crisis creating affordable opportunities, house hunting in 2013 is no longer just a workday chore but an activity to enjoy all week round.

“Mobile devices have helped, allowing investors to search for real estate on the move when it’s most convenient for them. Now, while other buyers and traditional estate agents are enjoying a day of rest, investors are now choosing to get ahead of the game online, having a look at overseas property while letting their roast dinner digest.”

“With online property marketing enabling lead generation to take place outside of traditional office hours, the Sunday shift makes it even more important for agents and developers to have listings active and accessible at all days and hours of the week.”

Still having a lazy Sunday?

Give us a call on 0207 952 7652 to discuss how Lead Galaxy’s real estate sales services can save you a lie-in.

We Want Your Properties – All of Them!!

Posted on January, 14, 2013 by Ivan Radford - 0 Comments

Lead Galaxy’s network of overseas property portals attracts 600,00 unique international buyers every month.

This year, we want to help our website visitors to have the widest possible choice of listings around the world.

There are already no limits on the number of properties you can list with Lead Galaxy – but for 2013 we’re offering discounts to encourage you to add more listings.

The more you list, the more you save!

Our visitors get more properties to look at; you get more leads AND you pay less per lead. Everybody wins.

As you can see – the more listings you add, the lower the cost per lead that you will pay:

 

Package               Max Listings                       Minimum Cost Per Lead

 

Listing                   1 Property                           £15 per Lead

 

Multi                     5 Properties                       £14 per Lead

 

Selection             10 Properties                     £13 per Lead

 

Variety                 25 Properties                     £12 per Lead

 

Collection            50 Properties                     £11 per Lead

 

Range                   125 Properties                   £10 per Lead

 

Portfolio              250 Properties                   £9 per Lead

 

Catalogue            500 Properties                   £8 per Lead

 

Database             1000 Properties                £7 per Lead

 

How do I add my properties?

You can list your properties manually, or automatically via XML feed.

How much does it cost?

Start listing your properties with as little as £50 and no obligation: that credit stays in your account until you decide to use it.

For regular spenders, we can offer free featured positions on our portals, email campaigns and other loyalty rewards to help your money go even further.

Register with Lead Galaxy today

Galaxy crash to quarter final defeat

Posted on December, 05, 2012 by Ivan Radford - 0 Comments

Lead Galaxy last night failed in their inglorious bid to conquer the table tennis world, crashing out of the prestigious Pongathon tournament in London at the quarter final stages.

Pitted against the might of Deloitte, who had selected their two best players from a pool of 180,000 employees worldwide, Galaxy failed to find a way into the semi-finals, narrowly being beaten by 2 sets to 1 in a tense match of the very highest quality.

Losing the first set 18-16 after a tie-break that lasted several minutes, the team of Dan Johnson and Mansoor Aziz battled back to take the second set 11-7. But the pair became the nearly-men of the table tennis world, succumbing to the disguised chops and flicks of their oriental opponents in a closely fought 11-9 final set.

Team Captain Mansoor Aziz didn’t try every serve in the book – the games were quite short and each combatant only gets two serves out of every eight, so using the full spectrum of possible serves isn’t really practical – but he did make early headway with some patent-pending spin serves that aren’t actually in any book and which initially bamboozled the Deloitte Duo.

However, though they didn’t have the smartest outfits, the sharpest banter or the silkiest skills, the accountants did a number on Lead Galaxy, eventually picking the serves and pushing on to victory.

Dejected and defeated, Johnson didn’t stick around for the semi finals, saying: “My girlfriend had offered to make me a commiseration chilli and opportunities like that just don’t come along too often. I’d hoped to stick around until the semi finals at least in order to let the flavours stew a little longer, but it wasn’t to be. The standard was good tonight. Some of these guys tonight looked like professionals – fully branded kit, pumps, shorts and full-on stretching and warm-up routines. We couldn’t compete with that and we fell a little bit short on the table as well.”

The Winners of Pongathon City Challenge 2012

At least the team didn’t go away empty handed, after managing to plunder two high quality table tennis balls from the large stock in use at the tournament. Johnson said of this act: “They weren’t mementos and this was not theft – there’s a genuine shortage of quality balls where we play in Spitalfields and these two beauties will be in regular use during our lunchtimes over the weeks to come. The tournament organisers are welcome to join us and can request to have at least one of the balls back returned to them at any later date to be determined solely by us.”

All’s fair in love and Pongathon…

Lead Galaxy storm to London table tennis finals

Posted on November, 06, 2012 by Ivan Radford - 0 Comments

In their debut performance at the London Pongathon City Challenge, Lead Galaxy powered into the December finals after coming through a tough group undefeated.

In spite of having something of an off night, the dynamic doubles team of Director Dan Johnson and Senior Developer Mansoor Aziz coasted through to the finals, dropping only one game in six against some of the best non club-affiliated intra-company doubles table tennis teams*.

Dan Johnson and Mansoor Aziz prepare for battle.

Crowd congestion was a serious problem for the players, as eager cinema-goers flooded to the Monday night showing of Skyfall at Richmix in Shoreditch, where the tournament was being held. But in spite of not being at their deadly best, the duo made the final phase of the tournament, which will be held on 5th December.

Team Captain Mansoor Aziz had this to say: “We have to work on our weaknesses. I didn’t score many points today apart from on my serve.”

Traditionally the weaker link in the team, Dan Johnson had a largely competent night, adding: “Thank goodness we had the easier group. It was just so hot in there – I had to take my jumper off at one point and earlier in the day the sole came away on my Nina Ricci boots, so the footing was pretty treacherous. That played on my mind all  night – I’m going to have to get them re-soled, at no small expense. I’m Gutted.”

The pair now have a full month to recover and prepare for the finals. We wish them well.

 

* (in the whole of the E1 postcode area in London)

Unlimited Easy Videos for all Cost Per Lead Customers

Posted on October, 31, 2012 by Ivan Radford - 1 Comment

Video is a fantastic way to showcase properties where you have a lot of good quality images and want to create a fabulous first impression when a buyer first finds your property.

For no additional charge, “cost per lead” property advertisers can now create an unlimited number of Easy Videos using the amazing new system being pioneered by Lead Galaxy.

An Amazing Technology Solution

-          All video production is 100% automated, based on information added to Lead Galaxy.

-          The final video is composed using still images, motion graphic templates, dynamic text, map references, property listing information, background music and a voice narration library.

-          Get all the benefits of video marketing without the need to pay for the high cost of filming and editing the property by a more conventional method.

-          Videos are updated daily, meaning you can make changes to the listings content as often as you like and the video will automatically be updated at no extra cost.

Video Marketing Benefits

-          Get additional traffic from Google, YouTube, TheMoveChannel.com and social media

-          Listings with videos are shown above all the other properties on TheMoveChannel.com.

-          Video can be watched directly from either the results pages or the property details page.

-          All videos are automatically added to our video-only site at www.TheMoveChannel.tv

-          Where a listing has a video, the video is viewed over 50% of the time – buyers like them!

-          Video is statistically proven to increase conversion rates – get more viewers AND more leads.

-          The best videos get free distribution to our increasingly popular YouTube channel.

-          Google is known to favour video and where possible, will show videos in the search results.

-          You can like, tweet or share your video on social media directly from our results page.

Click here to contact Lead Galaxy’s sales lead generation team

FindaProperty: The life and death of a real estate portal

Posted on October, 09, 2012 by Ivan Radford - 19 Comments

FindaProperty is dead. Long live FindaProperty.

That’s the cry of Zoopla this month as the UK property portal was absorbed into its new home as part of the Zoopla Property Group.

FindaProperty was founded in 1997 – around the same time as TheMoveChannel.com, in fact – by entrepreneur Andrew Pendery who spotted a gap in the UK for a property lead generation company.  The model caught on and, after years of operating in Andrew’s bedroom (and later a Brighton office), became successful enough to achieve the razzle dazzle real estate dream: venture capital investment.

Businessmen Neil Anderson and Simon D’Urso bought Pendery out to tune of £2.8 million in 2004… only for FindaProperty to be sold again, this time to The Daily Mail publisher Associated Newspapers.

By this time, FindaProperty had competition. Rightmove had been formed, a joint initiative between Halifax, Countrywide Plc, Royal & Sun Alliance and Connells. And that ignited an industry race between portals as the property leads market became increasingly competitive.

Rightmove, as we know, went on to become the market leader for British real estate. For FindaProperty, a different fate was in store, which started in 2008 when Daily Mail and General Trust established The Digital Property Group. The group grew bigger, adding PrimeLocation.com and Globrix.com within its first year.

Once 2011 rolled around, DPG attracted the attention of yet another buyer: Zoopla. A proposed merger between Zoopla and Digital Property Group surfaced, sparking mass speculation over the future of the UK property industry. Would Zoopla’s new friends help it become big enough to tackle the market share of Rightmove?

FindaProperty carried on regardless, launching an eye-catching/annoying (delete as appropriate) ad campaign, which involved actor Ross Green rapping about property. That then became even more annoying/successful (delete as appropriate) with the introduction of a whole family of rappers.

But fast forward to October and all that has gone. The rappers have left the building.

The site now redirects to Zoopla, the FindaProperty logo reduced to a small picture at the top left of the page. A quick Google of the brand name sees the site scrubbed from search engine history, with only an app review on iTunes and a blocked mobile website to show for 15 years of work. Well, that and 12,541 followers on Twitter. What are they worth now? It is only fitting that @FindaProperty’s final message was a retweet of Zoopla’s account.

It is interesting to note that PrimeLocation continues to operate. Is that brand, dedicated to the higher end of the UK housing market, strong enough to continue targeting its exclusive clientele?

The rebranded Zoopla Property Group said in September that it would launch “its biggest ever marketing campaign” and that it had “plans to invest even more in its brands over the coming months to deliver even greater numbers of applicants, vendors and landlords to its member’s doors.”

With the war on Rightmove openly declared, how much of a game-changer has FindaProperty been in the real estate lead generation race? Will that be remembered in another fifteen years’ time? And what website will be next to join the fray?

FindaProperty is dead. Long live FindaProperty.

 

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