BuyProperty4Less helps investors do just that
Posted on May, 22, 2013 by dj@themovechannel.com -BuyProperty4Less is an investment portal that helps buyers to do just that.
The newly launched specialist site, part of the Lead Galaxy network of real estate portals, is tailored to meet growing demand for investments in bricks and mortar at a time of economic uncertainty.
As budgets are tightened during the recession, there are a more ways than ever to buy property for less and BuyProperty4Less makes it easy to choose between them all.
The portal’s intuitive layout breaks down properties into simple investment classes, including buy to let property, land investments, below market value property and repossessed homes. With leaseback a popular form of investment in France, BuyProperty4Less also includes dedicated French leaseback listings and fractional ownership opportunities for the growing fractional audience in other Eurozone destinations.
For buyers looking for a more specific type of investment, BuyProperty4Less also offers a unique sourcing facility – a service that lets them state exactly what they are looking for, including how much, where and even when they want to purchase. BuyProperty4Less then searches for their ideal investment so they don’t have to.
With almost 4,000 investment properties in over 40 countries, BuyProperty4Less is an investment portal designed to move the portal out of the way so buyers can do what matters: pick the investment that is right for them.
Lead Galaxy Director Dan Johnson comments: “In a time of global economic uncertainty, demand for investment properties is climbing as investors rely on bricks and mortar for profit. Investors are keen to generate the highest returns at the lowest cost possible: BuyProperty4Less’ simple interface, expert advice and comprehensive range of investment opportunities let them do just that.”
For more information, visit www.buyproperty4less.com
Notes to Editors
BuyProperty4Less is part of the Lead Galaxy network of international property portals.
The website address is http://www.buyproperty4less.com
The office address is 24 Jack’s Place, Shoreditch, London, E1 6NN
For more information, contact Dan Johnson 02079527650.
Spice up your print ads with a touch of Augmented Reality (no glasses required)
Posted on May, 13, 2013 by dj@themovechannel.com -10 years ago the way to sell your property, be it a house in Milton Keynes or a villa in Spain, was by placing an advert in the newspaper.
Ad sales teams would rub their hands with glee as property companies spent millions on huge colour display ads running every day of the week in the national press. AB Property Marketing‘s MD, Charlotte Ashton, knows first-hand as this is where she started her career, but things have changed.
Exacerbated by the recession, companies have for a while now struggled to justify the ROI of their printed marketing especially in the fickle world of property. Should you really be spending all that money on print advertising when online marketing offers so much?
Well, something could change all of that and this something is called Augmented Reality (AR).
AR is the ability to make part of the real world, “Augmented” or put in simpler terms, imagine having the ability to have a property video shown directly from your print adverts or a 3D model of your development pop out of the floor.
This might sound like Tomorrow’s World but it is in fact already here today and all your clients need is a tablet or smartphone and suddenly printed media takes on a whole new dimension.
A colleague of AB Property Marketing who has years of experience in the property industry and now is Founder of The Digital Marketing Bureau, James Dearsley is helping clients fathom out how to get involved in AR.
A pioneer of AR within the property world, James can:
- Embed Videos into printed media (adverts, billboards, business cards etc)
- Embed Calls to Action into printed media (including Call, SMS and e-mail options)
- Build 3D models of developments with interactive walk throughs; putting the client in control of selecting the colour of the walls and which sofa to purchase.
The glory of this technology is that it can be applied to a range of sectors and printed materials and is exceedingly cost effective.
Charlotte Ashton comments, “The property world is notoriously slow at cottoning on to the latest technological advances. It took years to move away from print to online marketing, from signboards to QR codes but the world is changing and fast! Property buyers are tech savvy consumers and with AR poised to become an everyday feature of our lives, it is essential that property companies embrace this incredible technology and use it to their own advantage.”
For more information about AR and how you can spice up your printed ads in 2013, contact Charlotte at AB Property Marketing on 00 44 845 054 7524 or email charlotte@abpropertymarketing.co.uk.
The secret to a good property viewing
Posted on April, 29, 2013 by Ivan Radford -With over 10 million users visiting Lead Galaxy’s network of overseas property portals, we’re very good at turning browsers into leads. But once we’ve worked our lead generation magic, it’s down to you to convert those leads into buyers. If your enquiries are serious and things go well, the next big step is getting them to view one of your properties.
Here are some tips to make sure a viewing goes smoothly:
Clean outside
The outside of a property is the first thing a buyer will see – and just like property photos on a listing, the first impression is what counts. So make sure the outside is sparkling and new. If your property is an off-plan development, or a newly completed project, this will be less of a concern, but with an increasing number of bank-owned properties on the market, it is always worth hiring someone to keep the exterior as pristine as possible.
Tidy inside
Always bring in a company to make sure the interior of a property is as spotless as possible – especially if it is a bank-owned or existing home. If you already have hired a company, check to make sure they did the job properly. If a first viewing goes badly, there won’t be a second.
Turn the lights on
If it isn’t a sunny day, turn on the lights inside the property – anything to make it look more welcoming and warm. If it’s easy to imagine living there, that’s perfect. If your leads can’t see the house they’re viewing, how do you expect them to buy it?
Plan the tour
This is an essential part of preparing for a viewing: make sure you know where you are going inside the home, what you are saying and in what order it’s all happening. Try not to state the obvious: be interesting, informative and well-rehearsed. And, if you have multiple buyers flying out to view the property in a single day, be sure to plan the timing carefully.
Be professional
Desperate is never a good air to give off: be polite and professional when conducting a viewing. Keep an eye out for their behaviour and reactions: if they linger in a room, you can tell they’re interested. React accordingly. And if they start talking money, you can tell that a successful sale is close – but don’t get too excited.
Ask questions
Why should you be the one doing all the answering? Build a rapport your buyer by asking them about themselves. It’s good practice for earlier in the process as well; with the potential for scammers always present in overseas property, find out as much about your potential buyer as much as possible. If you can do that before the viewing, even better: then you can tailor everything to their needs.
Not got any viewings lined up? Find out more about Lead Galaxy’s real estate lead generation service at www.leadgalaxy.com
Relaunched TheMoveChannel.com puts people at the centre of property news
Posted on April, 15, 2013 by Ivan Radford -
TheMoveChannel.com has launched an updated news service to put people at the centre of its property coverage.
The overseas property portal, powered by lead generation network Lead Galaxy, is one of the leading news hubs for the overseas real estate industry, covering the latest market statistics, investment trends, project launches and news stories as and when they break.
The new interface, which went public today, puts engagement at the heart of its content, making it easier than ever for readers to access the news that interests them – and share their passion for property via social media.
Breaking news is clearly divided into categories, ranging from Property Investment and Global Living to Mortgage Desk and Weird World, to make it quicker to find the most important stories. A dedicated property launches channel highlights the latest For Sale By Owner listings to hit the market. Regularly refreshed polls allow TheMoveChannel.com users to vote on topical issues, and commenting directly through Facebook lets readers seamlessly blend their personal life and professional interests -or just tell all their friends about the latest Celebrity Homes gossip.
TheMoveChannel.com Editor Ivan Radford comments: “I’ve been dying to give TheMoveChannel.com news page a fresh lick of paint for ages, so it’s great to start Spring with a platform to match the scope of our editorial coverage. Whether you need the lowdown on buyer activity in Germany or just want to laugh at houses that look like cakes, we’ve got it covered. That range of topics, from the serious to the silly, sets us apart from all the other property portals out there. And now we have a platform to match it.
“With a renewed focus on interaction with our audience and clearly-defined topics (including dedicated currency and mortgage desks), this all-new news service makes sure our readers are front and centre of what we publish – and gives them the chance to get in touch with news stories of their own. As we continue to develop our news site and expand our editorial coverage, we hope TheMoveChannel.com will provide the eye-catching, easy-to-read news service that both house hunters and industry professionals deserve.”
TheMoveChannel.com is part of Lead Galaxy’s network of overseas real estate portals. For more information, contact Dan Johnson on 02079527650.
Lead Galaxy adds new luxury property portal to meet demand
Posted on March, 12, 2013 by Ivan Radford -
Lead Galaxy has added new luxury property portal Finest Global to its network in response to growing demand from buyers.
Analysing data from Lead Galaxy‘s network of portals, including TheMoveChannel.com, we found that enquiries for prestige property increased by 65 per cent in January 2013 compared to December 2012 as wealthy buyers’ appetites continues to weather the face of recession.
That trend is going to continue this year, predicts Finest Global. Indeed, luxury property enquiries on the Lead Galaxy network accounted for 12.2pc of all activity in the first two months of 2013 – already higher than the share recorded in the final three months of 2012.
Lead Galaxy Director Dan Johnson comments: “Lead Galaxy is delighted to add Finest Global to our network of portals. Even during times of recession, luxury real estate retains its appeal for buyers. With interest in prime property already accounting for a consistent share of traffic across our sites, the newly-launched Finest Global is a streamlined portal specifically tailored to meet that demand.
“Since the global financial crisis, wealthy investors have changed their priorities: size and price are no longer the concern, but quality and location. If a luxury property can offer the buyer the prestige lifestyle they desire, they are prepared to purchase regardless of the wider economic climate. Finest Global therefore offers only the best properties on the market in the most exclusive locations.
“With Lead Galaxy’s experience and worldwide network of agents and developers, Finest Global adds an elite space where investors can view only the properties they want, enhancing their buying experience and creating a more targeted real estate lead generation service for our partners.”
For more information on luxury real estate, visit http://www.finestglobal.com/ or contact us on 0207 952 7652.
Note to Editors
Finest Global is operated by lead generation company Lead Galaxy, the largest online network of overseas property portals. Lead Galaxy’s portals received a total of over 7 million visitors from 221 countries in the last 12 months.
The website address is http://www.finestglobal.com/ and the office address is 24 Jack’s Place, Shoreditch, London, E1 6NN.
Lead Galaxy acquires Nubricks.com
Posted on February, 25, 2013 by Ivan Radford -
Lead Galaxy has today added Nubricks.com to the roster of international real estate and investment portals that it owns outright, acquiring the business for an undisclosed sum.
The Nubricks site has been under the operational management of Lead Galaxy for a number of years, with the business purchasing 100% of the equity ahead of a planned redevelopment and re-launch later this year.
Director Dan Johnson commented: “As an early-stage dotcom business, the business has a strong domain history, memorable brand and a good base of inbound links to provide a platform for a renewed focus on SEO.
“We’re pleased to be in a position to take Nubricks forward and are looking forward to re-launching the business as a destination site for international new home sales. There is still a lot of interest in completed or off plan developments, particularly in urban and resort destinations around the world. The new site will add a new dimension to our portfolio of brands and help enhance our offering for developers.”
Lead Galaxy names Sunday the day of investing
Posted on February, 19, 2013 by Ivan Radford -
Photo: Fabienne D
And on the seventh day… God viewed a 2-bed apartment in Spain?
Forget the day of rest: Sunday is the day to invest, according to new research from Lead Galaxy.
The real estate lead generation company, which operates portals including TheMoveChannel.com and Global Property Guide, found buyers are increasingly choosing to search for property on Sundays, with traffic to its network of sites repeatedly peaking on the seventh day of the week.
Visitors to TheMoveChannel.com rose by 24 per cent overall in January 2013 compared to 2012, Lead Galaxy announced this week, but Sunday’s traffic has soared by comparison, with figures up by almost double that (an average of 47 per cent) year-on-year. Traffic for the rest of the week, excluding Sunday, grew by an annual average of 36 per cent per day.
The trend peaked on Sunday 27th January, when visits leapt by 60 per cent compared to the corresponding Sunday in 2012, signalling what could be a significant shift in buyer trends.
Lead Galaxy Director Dan Johnson comments: “Last year, Mondays and Wednesdays were consistently the most popular day for buyers on TheMoveChannel.com but that behaviour has now changed. With US property firmly on the rebound and the Eurozone crisis creating affordable opportunities, house hunting in 2013 is no longer just a workday chore but an activity to enjoy all week round.
“Mobile devices have helped, allowing investors to search for real estate on the move when it’s most convenient for them. Now, while other buyers and traditional estate agents are enjoying a day of rest, investors are now choosing to get ahead of the game online, having a look at overseas property while letting their roast dinner digest.”
“With online property marketing enabling lead generation to take place outside of traditional office hours, the Sunday shift makes it even more important for agents and developers to have listings active and accessible at all days and hours of the week.”
Still having a lazy Sunday?
Give us a call on 0207 952 7652 to discuss how Lead Galaxy’s real estate sales services can save you a lie-in.
TheMoveChannel.com launches new Map Search
Posted on January, 30, 2013 by Ivan Radford -
TheMoveChannel.com has launched a new Map Search tool that makes it even easier for buyers to find what they’re looking for.
Working with Google Maps, the overseas portal’s map displays not only 436,000 properties available to buy around the world but also the average price of property in each geographical area. Built-in previews of listings and details of similar properties nearby create a live visual guide to every country, region and city on TheMoveChannel.com. This intuitive interface allows users to spot what they want – and immediately see everything they need to know about it.
Using that knowledge, buyers can click through to view each individual listing and (here’s the really clever bit) if they decide the property isn’t right for them, the map will take them back to exactly where they were looking.
Buyers can also customise their search and filter map results by type of property, price range and also the number of beds, making it even simpler to pinpoint their perfect place in the sun.
Director Dan Johnson comments: “We’re really excited to introduce our Map Search on TheMoveChannel.com. In today’s property market, buyers are clued up. A description saying an apartment is near the beach isn’t enough: they want to know exactly how far it is from the sea, whether there’s another property down the road with the same number of bedrooms, and if they’re being asked to pay more than the average price. Our Map Search shows them all of that without them having to leave the computer, or even open a new window in their browser.”
Johnson adds: “There’s nothing more annoying than clicking on a map and losing your place, so we’ve made sure that can’t happen. Our Map Search keeps track of where you’re house-hunting so you can easily return to that area and, by using the filters, only look at the places and properties that you want. It’s not just a search tool; it’s a constantly updating catalogue of over 180,000 properties currently on the market. We can’t wait for buyers to start scrolling through them.”
Try it out for yourself:
http://www.themovechannel.com/mapsearch/
We Want Your Properties – All of Them!!
Posted on January, 14, 2013 by Ivan Radford -Lead Galaxy’s network of overseas property portals attracts 600,00 unique international buyers every month.
This year, we want to help our website visitors to have the widest possible choice of listings around the world.
There are already no limits on the number of properties you can list with Lead Galaxy – but for 2013 we’re offering discounts to encourage you to add more listings.
The more you list, the more you save!
Our visitors get more properties to look at; you get more leads AND you pay less per lead. Everybody wins.
As you can see – the more listings you add, the lower the cost per lead that you will pay:
Package Max Listings Minimum Cost Per Lead
Listing 1 Property £15 per Lead
Multi 5 Properties £14 per Lead
Selection 10 Properties £13 per Lead
Variety 25 Properties £12 per Lead
Collection 50 Properties £11 per Lead
Range 125 Properties £10 per Lead
Portfolio 250 Properties £9 per Lead
Catalogue 500 Properties £8 per Lead
Database 1000 Properties £7 per Lead
How do I add my properties?
You can list your properties manually, or automatically via XML feed.
How much does it cost?
Start listing your properties with as little as £50 and no obligation: that credit stays in your account until you decide to use it.
For regular spenders, we can offer free featured positions on our portals, email campaigns and other loyalty rewards to help your money go even further.
Register with Lead Galaxy today
How to handle a real estate sales lead
Posted on December, 14, 2012 by Ivan Radford -So, you’re advertising your property with Lead Galaxy and have an active property listing. Your property photos are good, you have written an effective listing description and you are taking advantage of our video service. The enquiries will be rolling in any minute.
But what do you with them once they arrive? Lead Galaxy offers seven simple tips on how to handle a real estate sales lead.
Check your details…
This is a crucial first step: without the correct contact details in the system, you’ll never receive a lead at all. The easiest way to check? Send yourself a lead. Fill in the form and send a test enquiry – that way you know your information is correct and also what to expect when the emails start to arrive.
… and your emails
Your contact information may be correct, but are you contactable? Thanks to smart phones and tablets, you can now check your emails as regularly as possible – investors will appreciate a quick response, even if it is just to acknowledge their enquiry until you have the time to reply properly. Most important of all, if you are away on holiday, ask someone else to answer your emails for you.
Don’t let the lead get cold
This follows on from checking your emails: sales leads are great, but only if they’re kept warm. That way you are far more likely to be able to convert it into a sale – especially if you are competing with other agents in the same area of the market.
Always follow up
Contacting a lead once? Well done. Contacting a lead twice? That’s more like it. Don’t be afraid to follow up your original response to a lead, either by email or by phone. Establish a relationship so you can find out how to meet their needs.
Ask questions
Lead generation is about bringing the buyers to you, but you don’t have to let them ask all the questions. Find out what they’re after: Do they need your home to be furnished or unfurnished? Do they need to move in as soon as possible? This opportunity may not be suitable for them, but some of your future properties might be. Keep their information to hand just in case.
Report any dead leads
There’s always a chance that you have a dead lead: maybe the email address doesn’t work or the phone number is incorrect. Check each several times, but if you have a dead lead, make sure you report it to us. If one of the contact details are incorrect, we will give you a 50% refund. If both are incorrect, you can get all your money back.
Watch out for scams
Dead leads are one thing, scams are another altogether. If an enquiry comes through saying your lead can only invest in a property if you lend them cash for some complicated reason, don’t do it. It sounds simple, but property scammers are out there in all shapes and sizes. Always be vigilant.
Get them to see your property
If your lead is definitely interested in investing in your property (and it’s not off-plan), get them out there to see it.
How do you arrange a successful viewing of a property? That’s for next time…
For more information on real estate lead generation and advertising your property online, get in touch with Lead Galaxy: www.leadgalaxy.com