Our Portals in the Press: July 2012 – Found in Translation
Posted on August, 02, 2012 by Ivan Radford -One thing that can be tough for an international property portal is tracking its press coverage around the world. When your reach spans multiple countries, how can you keep an eye on all corners of the globe?
In the past, we’ve often been contacted by more far-flung publications, such as the South China Morning Post, for specific comment or tailored coverage. But that still doesn’t cover everything.
Of course, we monitor social networks to see TheMoveChannel.com’s flagship report making financial waves on Twitter:
Top of the Props: Buyers see bright side of Greek euro tragedy – Lauren Bessant (MoneyCorp)
We can see familiar European and UK faces continuing to rely on the chart for market insight as well. Some have a particular interest in the sector or country under discussion, e.g. Spanish property, but Top of the Props appears in general real estate articles too:
Spain still top destination for British house buyers looking abroad – Spanish Property Insight
The Global Property Hotspots of 2012 – Money Market UK
Spanish property “more popular than ever” – Viva Estates
Greece and Cyprus find favour with overseas buyers – Property Abroad
TheMoveChannel.com’s Property Inspector podcast also pricks up ears for those within hearing range. Across the channel in Spain, for example:
Why Is My House Not Selling? – Trader Online
Further afield, it takes bright colours to catch people’s eyes, with our At a Glance Germany infographic making a splash among trade professionals:
At a Glance: Germany – Robert Paul Sells
But sometimes, you need to think local to see your full impact on the international market. It wasn’t until we looked for ourselves in Bulgaria that we spotted ourselves…
България отново влезе в топ 10 на британските инвеститори в имоти – Darik Finance
Bulgaria is once again in the top 10 British property investors
… found in translation.
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